Services
Ways to work together.
Three ways in: a fast, focused build, a full email ecosystem, or never writing a newsletter again. All of it strategy-first, written in your voice, and designed around lifetime valueLifetime value: the total someone spends with you across your whole relationship, not just their first purchase. The higher it is, the more every subscriber is worth..
The Voice-Matched Launchpad
For the coach who wants email working before the summer lull ends and the Black Friday madness begins.
Strategy plus a 5-day educational email course: a short, value-driven series that gives your audience a real taste of your methodology and moves them toward your offer. Built now, so it's converting quietly while everyone else is scrambling in Q4.
£1,000
What's included
- Strategy & research: who your ideal customer is, what they want most, and where the course fits your offers
- The Voice Map session: a structured one-hour call about how you speak, think, and show up. Beyond that, your only job is light draft reviews
- A 5-day educational email course: written in full, in your voice
- Subject lines, preview text & strategic notes for every email
- A one-page metrics framework: so you know what to track and what "working" looks like
- The Voice-Match Guarantee
The Nurture Build
For the coach ready to turn her list into a complete ecosystem — not just one sequence.
Everything from strategy to send-ready copy: a full audit of where your email is now, a roadmap for where it should go, and the two sequences that matter most: the educational course that converts, and the nurture sequence that bridges it into your newsletter. Designed so every piece connects, and every subscriber is worth more over time.
£3,000
What's included
- Everything in the Launchpad: the one-hour Voice Map call, strategy & research, metrics framework, guarantee
- Full email strategy audit & roadmap: where you are, where you're going, in what order
- Educational email course (4–6 emails): your methodology, experienced before it's bought
- Welcome/nurture sequence (6–8 emails): the bridge between your email course and your newsletter, moving subscribers through the funnel
- Recommended sending schedule: everything ready to load and go
- 30-day check-in: I review the data and make one round of optimisation adjustments
Weekly Newsletters
For the coach who never wants to stare at a blank draft on a Sunday night again.
A newsletter in your voice, every week, planned against your offers and your audience's questions, so the list you've built keeps hearing from you, keeps trusting you, and keeps buying. Consistency is the whole game in email; this makes it automatic.
£1,200 /month
What's included
- A weekly newsletter, written in full: in your voice, on your themes
- Content planning: mapped to your offers, launches, and what your audience is asking
- Subject lines & preview text for every send
- Performance tracking: what's landing, what to do more of
- The Voice-Match Guarantee: every single week
The Voice-Match Guarantee: if the emails don't sound like you, I keep revising until they do. No cap on rounds; we stop when you're happy with the voice.
It applies to everything above. Your voice is the whole point.
Not sure which?
That's what the call is for.
Thirty minutes, no pitch. We look at your audience, your offers, and your biggest bottleneck, and I tell you straight which of these would move the needle, or whether none of them would yet. Best fit if you're a coach with a proven offer, paying clients, and roughly £5k+/month in revenue.